Sunday, October 23, 2016

ODD BITS: "Sophisticated, provocative and poetic": Deep amethyst wins out as Benjamin Moore's 2017 color of the year

Here in the corporate suites of Mad for Mod, we are
always on the lookout for the most au courant color trends in interior and 
fashion design (especially when our main office needs a new paint job.)
 On line for a big rollout in 2017 is
Benjamin Moore's recently selected Color of the Year. 

Shadow is seen here in a grand entryway, demonstrating that entrances 
don't always have to be light and airy. Sometimes a dramatic hue is 
the most effective way to give a sophisticated tone to one's home. 

“Elusive and enigmatic, Shadow is a master of ambiance. It is a color that calls to mind a past, yet it can also make a contemporary, color-confident statement,” 
Ellen O’Neill, Benjamin Moore’s creative director, asserts.
The hue is part of a bolder “Color Trends” palette that Benjamin Moore says 
reflects consumers’ newfound level of confidence in using 
deeper, saturated colors. The "confident palette" includes colors with 
names like Jade Dragon, Hot and Spicy, Midnight Show and Lemon Burst.
Bathrooms can be a great place to experiment with dark colors,
as long as there is ample interior lighting.

“Dark colors visually advance a space and sometimes, can make it feel cozier,” 
says design consultant Sam Jerrigan. “It’s sort of like a snuggling-up-
with-an-afghan-on-a-sofa feeling. This deeply saturated shade holds a 
bit of mystery, suggesting a room with a past but at the 
same time a contemporary statement."

A note on amethyst:

Purple amethyst has been highly esteemed throughout the ages for its striking  beauty 
and purported powers to soothe the mind and emotions. In ancient times, 
used in decorative arts by both the Hebrews and the Egyptians, 
it was called  a “Gem of Fire,” and was considered a precious stone, 
worth as much as a diamond. Today, it is considered to be a stone of 
spirituality, healing, and contentment.


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