Saturday, July 2, 2016

BOOK NOTE: AIRLINE: Style at 30,000 feet

Remember when flying used to be exciting and romantic, an eagerly anticipated adventure
rather than a dreaded ordeal? Check out

Airline: Style at 30,000 feet
Laurence King Publishing, paperback, 144 pages, 250 illustrations, $14.95

Airline: Style at 30,000 Feet is a pleasurable stroll down memory lane to the pre-sardine era, a time when both domestic and international airlines attempted to give their customers a theatrical experience, complete with kicky costumes, contemporary decor, and even decorative tableware for miniature but attractively-presented meals. 

Divided into four sections -- fashion, food, interior design and corporate identity -- the book spans the conservative to the outrageous, "from saris to hotpants, showing a wide selection of retro styles and illuminating the experience of the parallel universe that existed at 30,000 feet."

If you like Mad Men, you'll certainly enjoy this book!

Sharply contrasting with the modesty shown by most airlines up to that date, 
in 1973 Southwest threw caution to the winds with its stewardess uniform. 
"The girls must be able to wear kinky leather boots and hot pants or they 
don’t get the job," said the airline’s male bosses. Times have changed, thankfully!

Real silverware, smoked salmon appetizer and a boutonniere 
in a meal served during the glory days of British Airways
Bon appetit!

Time to freshen up in your typical airplane rest room.

KLM Airlines wants you to be healthy for your trip ...
enjoy a selection from their fruit tray!

For a video narrated by Airline's author Keith Lovegrove, 
a highly respected designer and writer, link here.
(Scroll down a bit on the linked page to find it.)


Originally published 6/30/15

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